Packaging Revamp
As a member of the creative team, I contributed to the design and development of pouch artwork and participated in photoshoots to bring the project to life. The focus was to communicate key information with greater clarity while showcasing our brand identity. Given that product packaging is the first point of contact for consumers, it was crucial to achieve the right look and feel to capture attention and drive consumer interest.
The project transformed the packaging from dull, muted grey pouches with small logo and text to vibrant, visually striking designs, allowing me to incorporate colour into key assets, resulting in an exciting and visually compelling creative outcome.
